Details

branding & identity // digital // storyboarding

Art Director + Lead Designer: Jessica Cabato
Designer: Ashley Ako
Motion Designer: Mosheer
Creative Director: Spencer Parker

The documentary follows individuals and families impacted by substance use disorder, like Tonia Ahern, a mother from New Jersey who has worked tirelessly for over a decade to educate, support, and empower families while advocating for better and more integrated systems of addiction care.

Originally produced for CBS News in collaboration with the Partnership to End Addiction, this feature length documentary is now available to stream on Pluto TV, Amazon, Roku, and Peacock. 

The film has been shown at festivals across the country winning Best Original Story, Best Feature Documentary and maybe most importantly it has been shown in a number of grassroots screenings organized by schools, harm reduction centers, churches, treatment facilities and community centers across the country

Documentary Here

We were tasked with developing the branding and identity, as well as creating motion graphics for elements like title cards, lower thirds, and :30 promos for this documentary. Our objective was to create a cohesive brand that extends across multiple social platforms. Taking inspiration from Andy Warhol's iconic pop art, we integrated his techniques, such as repetition, collage, and the use of diverse textures and materials, to seamlessly connect the graphics with the disruptive nature of the film.

:30 Promo Spot

End Card

Final Credits