Details

branding & identity // content strategy // environmental // digital // motion // experiential // print // event planning and strategy

Designers: Ayla Nucum, Jessica Richards, Ashley Ako
Art Director: Jessica Cabato

RETHINK is a new forum for discussion specially designed for Ad Solutions for ViacomCBS. It is a unique learning and development opportunity that offers access to industry thought leaders, change agents, and external experts. Meeting and developing dialogue with these leaders will inspire, illuminate insights, and create relationships with some of our most celebrated storytellers and innovators.

From conception, ideation and execution we worked and collaborated with groups within ViacomCBS and multiple outside vendors to create educational and development opportunities for the young 600-person Ad Solutions team. This highlighted inclusion groups such as HERE, a women’s empowerment group, and Emerge, an LGBTQ+ and ally group.

Branding Inspiration initially was inspired by Risograph printing for its unique, vibrant and paint-like aesthetic.